Most corporate blogging policies fail because they are simply a list of do’s and don’ts.

A great blogging policy goes beyond the simplistic list, and will include a number of good examples of what to do. These positive case studies can serve as guides to write better blogs. It shows your staff, what is possible when blogging is done right.

When you’re writing your hotel or restaurant blogging policy, be sure to include positive examples your writers can observe and learn from.

Too often, hotels, restaurants, and travel organizations get hung up on questions like:

“Which blog software is best?”

“What blogging tool is best for us?”

It doesn’t really matter.

Instead, spend your time planning and creating quality content.

Your readers don’t care about your blog’s software. They do care about solutions to their problems - and whether they find those solutions from you depends on the content you produce.