Currently we use 4 different types of blog formats:
1. Culinary Travel Blog (blog.austria.info, German language, started in 1/ 2007, goal: to inform potential short trip guests about good ideas for a weekend with friends, our first Blog experiment to find out if social web is useful for communication in travel & tourism)
2. Tourism Knowledge Blog (blog.austriatourism.com, German lang., b2b, knowledge transfer for the Austrian travel industry, started in 1 / 2008)
3. Xing group of Tourism Industry of Austria (TouristikerInnen aus Österreich, b2b, interaction & knowledge exchange among austrian hoteliers, destination employees, travel universities …, started in 8/2008, currently nearly 500 members, we blog & discuss about different topics which are interesting for the travel industry, no sales agents could join the group!
4. Different microblogs on twitter (@austrian_berlin, @austriatourism, @austriatravel & different employees are using twitter accounts, f. e. Mine is @joebertl, goals: authentic communication, interaction & support with potential visitors & travel industry, currently we build up usage of twitter by our travel information team to answer questions and advise where 2 go & what 2 see)
I think about what is an interesting travel or b2b information for myself & if it provides a benefit to anyone else I try to find a timeslot in my calendar for posting it.
Definitely insider tips. They dislike boring press releases or marketing text.
I’ve never checked. I think that every post is popular if a person invests his/her time to answer or interact with a comment or retweet. Then I have communicated well. And that is my job.
Be authentic, trustful and forget about speaking. Listening & answering is important!
Word of mouth.
Not listening!
- Think about the benefit you’ll provide with your post.
- Use pictures to show what you want to write
- Take care to answer your readers
