Some executives tend to think that blogs and social media marketing is just a function for the marketing staff. But savvy hospitality organizations are realizing that great results can come from bringing your sales team into the blogging process.
Blogging is as much an education for the publishers as it is a communications platform. The people that write the blog learn a lot about their readers, which in your case, is your guests. And the more you know about them, the better you can meet their needs in a sales situation.
Involve your sales team in your blog. You can start out with having them read it regularly, and then begin having them write entries and participate in the conversation happening on your blog.
Your sales numbers will undoubtedly go up.
