The greatest selling tactic

October 23, 2009

The greatest selling tactic is to similar situation story.
On your blog, tell stories. Tell stories about guests that stayed at your hotel and then told you they loved it. Tell stories about guests at your restaurant. Share stories about people who visited your area and loved it.
Tell more stories on your blog.

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Interview with Blog Catalog’s Oscar Tijerina

October 22, 2009

What makes you guys different from other blog directories?
Well, another big blog directory would be Technorati. What they do is go out and crawl sites, and then people come back and claim them — so they have a lot of different content — way more blogs than we could ever have.
We’re probably the largest user-submitted [...]

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Research gives two compelling reasons to blog

October 21, 2009

According to research conducted by Hubspot, organizations that blog get:

97% more inbound links to their website (improving search rankings)
55% more website visitors

Are you blogging yet?

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Is your sales team involved in your blog and using social media?

October 20, 2009

Some executives tend to think that blogs and social media marketing is just a function for the marketing staff. But savvy hospitality organizations are realizing that great results can come from bringing your sales team into the blogging process.
Blogging is as much an education for the publishers as it is a communications platform. The people [...]

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Does your audience ignore ads? Try blogging…

October 19, 2009

Today’s savvy traveler is likely to be marketing-averse. They increasingly ignore traditional advertising, and may even resent marketing initiatives they find too intrusive.
Social media marketing — and blogging in particular — can be an excellent way to reach these people.
By publishing solid, interesting information you are providing a solution.
And solving someone’s need is an excellent [...]

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Who should write your blog?

October 17, 2009

A few years ago, it was common and popular for the CEO of an organization to write the company blog. The blog intended to be a “thought leadership” site, with the goal of increasing the organization’s profile.
Now, however, some of the most engaging blogs are written by employees. They are usually on the front lines [...]

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Which comes first: a blog or a website?

October 17, 2009

Since we seen such great results with hospitality organizations using blogs, some social media experts have wondered if the traditional website is going to become extinct.
While some hotels and restaurants are building their main website on a blog publishing platform such as WordPress, we recommend that your organization have some sort of solid website in [...]

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Your blog software doesn’t really matter

October 16, 2009

Too often, hotels, restaurants, and travel organizations get hung up on questions like:
“Which blog software is best?”
“What blogging tool is best for us?”
It doesn’t really matter.
Instead, spend your time planning and creating quality content.
Your readers don’t care about your blog’s software. They do care about solutions to their problems – and whether they find those [...]

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What is the best blog post frequency?

October 16, 2009

How often should you post new entries?
It doesn’t really matter, as long as it’s predictable. Find a schedule that works for you, and stick to it.
Many of the top bloggers here at Blog World strongly recommending using post scheduling to keep the rhythm constant.
“I write a bunch of posts at one time, and schedule the [...]

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Email or RSS for blog subscriptions?

October 15, 2009

Which is better for blog subscriptions: email or RSS newsfeed?
Email.
Email typically generates a 3-4 times larger subscription base than RSS.
Email usually has a higher engagement rate. People are more likely to read your messages by email, and more likely to click on your links.
Use your blog to focus on building an email list.

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