Since we seen such great results with hospitality organizations using blogs, some social media experts have wondered if the traditional website is going to become extinct.
While some hotels and restaurants are building their main website on a blog publishing platform such as WordPress, we recommend that your organization have some sort of solid website in place before beginning a social media marketing campaign such as blogging.
The reason for this is obvious: people will be finding out about your hotel through lots of different ways, and you want to first impression to be a good one…one that leads to a sale.
So if your hotel website needs fixing, fix it. If your restaurant website needs to be redesigned, do it.
But as soon as you have a decent website in place, we recommend you begin building your blog. Websites are always a work in progress, and something that you can update and improve as you go.
