A few years ago, it was common and popular for the CEO of an organization to write the company blog. The blog intended to be a “thought leadership” site, with the goal of increasing the organization’s profile.
Now, however, some of the most engaging blogs are written by employees. They are usually on the front lines of guest interaction, and will be able to provide insights that your blog readers are looking for.
So try to implement this bottom-up approach to blogging in your hospitality or travel organization. Have the employees that work the most directly with guests write your blog. Better yet, set up multiple blogs for each employee’s specialty.
Get everyone involved:
- The concierge
- The doorman
- The front desk staff
- The chef
- The waiters
- A tour guide
Having these people write your blog will make the most compelling entries.
